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Writing auction listing title wisely

Auction listing title is one of the most important elements in driving potential buyers as it contains keywords buyers are searching for. I believe you are aware that eBay listing title only allows 55 characters, but most sellers do not use it wisely. The title is what potential buyers see when they perform a search or browse through the categories, not by description. Meaning that, your title should immediately attract potential buyers to your listing, and eventually place a bid on it. Thus, writing a keyword-rich title is essential if you wanna make money selling on eBay.

Imagine yourself as a buyer, when you come to eBay looking for specific items, you find these items by entering keywords into the search box, because you think it helps you find what you want by using the terms that you thought. Therefore, use words that will help your buyers find your listing first, it doesn’t have to be a sentence, because you will have enough space to effectively describe your item in the description box, why waste the title space? Moreover, buyers get annoyed at meaningless title like “@@BARGAIN!!!@@”, and do you think buyers will enter keywords like “@” or “bargain”? These characters do absolutely nothing to educate potential buyers about the item you’re trying to sell and entice them into bidding.

Think about the search terms your buyers would use when looking for your item and develop keywords relating to them. Although these keywords may not be the same as you would expect the buyers to use, take advantage of all 55 characters you’re allowed and make sure you’ve covered all the keywords. Also make sure your title is as descriptive and informative as possible, and it’s most advisable to include the brand name, model number and any other major detail of your item, in order to maximize exposure and increase the odds of potential buyers actually finding what you have to sell when they conduct a search.

One good example is “Dell Inspiron 640m Laptop Notebook 14.1” 667MHz”. If you know computers well, you’ll know immediately what it’s selling. It gives you the manufacturer (Dell), the model (Inspiron 640m), the screen size (14.1”) and the processor speed (667MHz). I believe you noticed that it also includes “notebook”, as buyers might use “notebook” instead of “laptop”.

Sometimes, we just can’t come up with any additional keywords to put it into the title, it happens. On these rare occasions, ask someone else to look at your item and say a few words that come to mind, you might be surprised to see what keywords they could think of. Last but not least, always remember to revise your title before listing it.


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